Ep.20/ Marketing without social media with leonie dawson
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Today we are SUPER pumped to interview the incredible Leonie Dawson!
A forewarning to this episode - there is a lot of swearing so you might want to save this one for when little ears aren’t around. Leonie really loves to keep it real and we laugh the whole way through the episode. We hope you love it and laugh with us!
Leonie shares her journey from working in government to running her multi million dollar business. Over the years she has created 180 e-courses (!!) and continues to launch new ones all the time.
Cass is a long time fan of Leonie and is currently being coached by her and when Sam took a look at her work, we knew we had to get her on the poddie! Both of our ears pricked up when we found one of her recent courses on how to market without social media. Yours too?! So, in January 2021 Leonie did a 21 day challenge taking a break from social media and she never went back! She saw her brain heal and her life be filled with so much joy and creativity and self confidence. In this episode Leonie shares a bunch of ways that you can market without social media (too many to list them all here, you’ll have to give it a listen to find out!) and her signature marketing plan method on a white piece of paper.
Leonie also breaks down what she does with the 10 hours of work she does a week in her thriving business that brings in min $1M a year! She shares how she is motivated by money (and specifically what you can do with it) and how her business year is based on financial goals but she doesn’t plan exactly how she will make money within that time.
We cover all parts of her journey from when she first began, how she transitioned from her part time job into business and what her full time business looks like now. There are many nuggets of gold in this episode and at the end Leonie shares specific advice for creative entrepreneurs starting out as well as for those at the top of their game and wanting to up-level.
You’ll soon hear that Leonie doesn’t take herself or life too seriously. This interview is playful and fun, just like her. Enjoy!
You can find Leonie here:
Check out Leonie's courses including Marketing without Social Media here
