Ep.21/ How to choose the best website platform for your brand
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We are soo happy to be back on the mic this week. This episode starts with a little life chat as it has been a while since we saw each other to record. Cass has been crazy busy moving house and Sam is on a high from the best weekend of her life (big call but it’s true) surprising a friend for their 40th.
Today we chat all about websites - what are the platforms? what is the best platform for your brand? should you have all of your services on one website or seperate websites? We cover it all!
Sam draws the dragonfly animal spirit card at the start of the chat and shares a personal story of how this card resonates with her recent experience with websites and how various people who have transitioned came through to cheer her on while she learnt Showit for the first time.
We then bring it back down to Earth and discuss tangible ways for everyone to consider when making decisions on websites. Cass gives advice to put a day aside to try the platform you are considering and then make the decision based on that experience and Sam recommends watching the instructional videos for Showit from the beginning if that is a platform you are considering.
We discuss the different website platforms out there including Squarespace, Showit, Shopify, Wix and Wordpress. Cass shares how she uses Squarespace and the experience she had with Shopify that imparts the valuable lesson that sometimes there is just ‘hurt money’ in business and that’s a part of being a creative entrepreneur.
Sam shares the pivot she is going through with her business and the launch of her new website www.samanthalaurence.com that brings all of her babies (businesses) into one place. She also shares the two new offerings with the launch of her website - Podcast Advice Call and 1:1 Mentoring.
We discuss the benefits of having your website under your name and also the importance of not getting stuck ‘procrastibranding.’ If you already have a good website don’t feel like you need to change - if ain’t broke don’t fix it!
On the topic of websites our next community spotlight will be on website designers so keep an eye out for the callout on Instagram this week. Cass also shares about her upcoming 3 day workshop on uncovering your style - a very exciting opportunity for a totally free experience.
It’s a big ep with lots of take from it! Enjoy!
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