Ep.32/ Attracting dream clients with branding that feels like you
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Hello and welcome to another fun chat on ACL with a fresh new look! Cass is on school holidays and enjoying the holiday vibe and we dive into all things branding! Sam pulls a powerful card that says “use your power to bring this world love and peace” and we talk all about how branding represents your business which is your legacy and mark on this world and how you can use the power of your creative work to positively impact the world.
Cass and Sam share their personal experience with branding over the years and how their various logos have represented who they are over the years. We discuss the importance of rebranding over the years as you need to. If your branding doesn’t feel like you anymore, then that is a big hint to make a change!
Branding that feels like you and that you are proud of will attract your dream clients. Some catalysts for a rebrand are a launch of a new product or collaborating with a big name client. If you are dreaming of up-levelling in your business, think about the biggest dream client you would like to work with and picture what your branding looks like next to theirs. Are you happy with it? If not, maybe it’s time for a refresh.
We discuss how it’s okay for your branding to change over the years - we change and evolve as people and so does our business so our branding can and should reflect that. Don’t be afraid to change it up!
With the upcoming launch of our Creative Life Collective we felt the pull for a rebrand for the poddie. We will be launching a sneak peek this week. Check out our socials and the new podcast cover. We can’t wait to hear what you think! x
